Raising your reach and traffic from local audiences

Mass brand exposure isn’t just for radio, OOH and TV advertising. Educating your market, raising brand awareness, prospecting and creating demand is made simple (and super-targeted) with Google’s suite of ad formats. Improved attribution modelling allows us to review the impact Display, Demand Gen and YouTube campaigns have on supporting conversions, purchases and generating leads.

If you’ve got an important message to deliver, we can use ads to:
- increase calls
- showcase your sale
- promote training courses
- encourage footfall to local stores
- increase ticket sales and bookings
- generate a branded pin on Google Maps
- create personalised invites to in-person events
- get your brand in front of users searching for your products and
services - target users within a certain radius, town, county, catchment, or
postcode - spread the word across news websites, blogs, or forums, on new
Chrome tabs, YouTube and Gmail
…either all of the above, or just a few
To begin, let’s discuss your objectives
The Process
1. COMMERCIAL THINKING
Before we storm ahead promoting your products and services, we take time to match your ideal customer profile to Google’s selection of 950+ affinity and in-market audiences. The more you know about your market, the better we can overlay demographics, location, household income, parental status, gender and ages to their personal interests for best results.
2. CONVERSION TRACKING
Successfully showcasing your wares to the masses is dependent on 1. is the audience right? 2. is the offering right? 3. is the platform/ad format right? We measure success by impressions and click through rate, to understand how each audience are responding to your products and services. We can also understand if prospecting ads have led to sales/leads in the future.
3. CAMPAIGN RESEARCH & SETUP
Using your business data, budgets and objectives, we discuss your ads marketing mix to capture as much market demand (from your ideal customer profile) as possible, while raising awareness to your target audience. Keyword research is undertaken to estimate traffic from your budget, plus audience research estimates how many eyes we can get on your brand for your budget.
4. CONSIDERED MANAGEMENT
“Thank you so much for everything you have done this year, and getting this all sorted so quickly – it’s a pleasure and breeze working with you. The client is absolutely made up, she wanted me to pass on how grateful she is to you and wants us to take us all out for a get together.”
Susie Mitchell, Florence & James
★★★★★