Oddballs

Goals achieved


Provided 24 recommendations for campaign improvement
195% revenue increase from Feb 2024 to July 2025

Approach

  • Full review of conversion tracking, Search: structure, keywords, ad copy & assets, settings and audiences, Auction Insights, Brand performance, Performance Max, Shopping, Merchant Center & feed review.
  • Suggested new opportunities to capture and create demand based on ideas from GA4, Microsoft ads and Search Console.

Services

Google Ads Audit

Ads for

Google Ads & Ecommerce

Objective

  • Scale up spend, while maintaining ROAS

Boost spend without reducing ROAS

Wherever you are in your PPC journey,  get in touch today

“The audit was carried out in good time, and Hannah was also on hand to help troubleshoot with some immediate issues during this time too. We had our review in person with the wider team which was invaluable, she made everyone feel very comfortable and free to ask all types of questions as we went through her presentation.

The findings and recommendations were insightful, strategic and very much in line with our overall direction and budgets.

Hannah has been on hand to support my team with trouble shooting, giving great advice as well as recommendations for sources of information to help my team upskill their own knowledge and development around PPC.

Hannah very quickly understood our goals and brand, tailoring the audit to match our focus products and audiences.

Ongoing we will continue to “lean on” Hannah for consultancy as an external sounding board who has fantastic industry insight and knowledge to give our team a holistic view of how we maximise our paid search channels.”

Sarah Nielsen Head of Performance Marketing, OddBalls

★★★★★