Reviewing current campaigns, and further opportunities
If you’re looking for a ‘good, bad and recommendations’ approach, the audit covers:
- conversion tracking
- search: structure, keywords, ad copy & assets and settings
- brand review
- auction Insights
- audiences
- performance max
- shopping
- Merchant Center & feed review
- display
- demand gen
- Search Console opportunities
- recommended campaigns to capture/create demand
To begin, let’s discuss your objectives
The Process
1. COMMERCIAL REVIEW
Before any changes are made to campaigns, we review your business data and challenges.
Whether performance has taken a nose-dive overnight, or has been slowly declining for a while, a full review is conducted to source the issue.
2. WHAT’S COVERED?
What’s included does vary by ecommerce or lead gen objectives, but usual items are: Conversion tracking, Brand performance, Competition and auction insights, Search campaign structure, keywords, ad copy & assets, settings and audiences, Performance Max and Shopping settings and structure, Google Merchant Center & shopping feed audit, plus further opportunities to expand keywords using Search Console, campaigns to capture and create demand and expansion to Microsoft Ads.
3. RECOMMENDATIONS & NEXT STEPS
Each item covered includes what’s good, what’s bad, and next steps for recommended improvement. So you can make changes yourself/internally with ease, or allocate resource for me to implement if you wish.
4. NOT ENOUGH TIME?
Or if you decide from the audit that the account needs more maintenance than you have the time or brain power to implement, we can discuss ongoing management or consultancy.
“Before Hannah began the audit we had a call to outline our overall business objectives as well as our specific goals for the channel. Hannah then came back with super clear commercials and an overall delivery plan that fit around our timeline, resources and experience levels.
The audit was carried out in good time, and Hannah was also on hand to help troubleshoot some immediate issues during this time too.
We had our review in person with the wider team which was invaluable, she made everyone feel very comfortable and free to ask all types of questions as we went through her presentation.The findings and recommendations were insightful, strategic and very much in line with our overall direction and budgets.
Hannah has been on hand since the original session to support my team with troubleshooting, giving great advice as well as recommendations for sources of information to help my team upskill their own knowledge and development around PPC. Hannah very quickly understood our goals and brand, tailoring the audit to match our focus products and audiences.
Ongoing we will continue to ‘lean on’ Hannah as an external sounding board who has fantastic industry insight and knowledge to give our team a holistic view of how we maximise our paid search channels.”
Sarah Nielsen, Head of Performance Marketing at OddBalls
★★★★★
