Driving in-store visits and promoting in-person events

Roll up, roll up – let’s get your store bustling with customers!

Getting people to your store/branch/practice AND understanding what they searched for in the first place – what a dream. By setting up Store Visit tracking within your Google Ads account, we optimise campaigns to drive more “get directions” clicks in Maps, increase phone calls and improve footfall numbers; way better than an A-board, I must say

If you’re a store owner, we can use ads to:

  • track footfall
  • increase calls
  • increase ticket sales and bookings
  • generate a branded pin on Google Maps
  • promote in-stock items to local searchers
  • encourage users to ‘get driving directions’
  • create personalised invites to in-person events
  • increase sales/leads to stores with more capacity
  • capture existing demand for your goods and services
  • reach target customers within a radius of your building …either all of the above, or just a few

To begin, let’s discuss your objectives

The Process

1. COMMERCIAL THINKING

If you’re looking to drive more in-store visits to your shop, premises, practice, branch, eatery or business – we start with your most popular products/offering and review your business data to understand how far your customers are willing to travel.

2. CONVERSION TRACKING

Making sure you have your Google Business Profile setup, linked to Ads and utilising location extensions are all essential parts of tracking in-store visits from ads.

3. CAMPAIGN RESEARCH & SETUP

Using your business data, budgets and objectives, we discuss your ads marketing mix to capture as much market demand (from your ideal customer profile) as possible. Keyword research is undertaken to estimate website traffic from your budget, and footfall data will follow when there is enough anonymous GPS signals to pass store visit data back to into Ads.

4. CONSIDERED MANAGEMENT

Never ‘set and forget’, always ‘test, learn, and scale’. With over a decade Ads management experience, I optimise store footfall campaigns based on what I’ve learned from managing 100s of accounts. Every business is different, so let’s start with my refined best-practices to achieve your target cost per visit as quickly as possible – then scale up once we know what works.

“We have worked with Hannah at Zora Marketing on multiple projects, with multiple clients now,and she is without doubt the best paid marketing manager we’ve ever had the pleasure ofdealing with. Not only is she knowledgeable, with a wealth of experience in dealing withbusinesses of all sizes, she has a genuine interest and passion for the digital marketing world –and it shows.

We never hesitate to introduce Hannah directly to our clients, as she’s able to speak withconfidence, getting right under the skin of the clients aims and objectives – she’s also not afraidto recommend the right course of action, even if that might be met with hesitation from theclient.

Then there’s the results – we’ve worked with multiple paid marketing managers, and whilstnone of them are bad, none of them get the results like Hannah does. She always makes theclients’ budget go that little bit further and she will always be our number one choice when weneed help in this arena.”

Andy Robson, Squidgy
★★★★★

Services

Specialist in Google Ads & LinkedIn Advertising

Google Ads
Create and capture demand from local searchers
LinkedIn Ads
Reach B2B audiences and accelerate lead-gen
Training & Power...
For teams and owners looking to set up and manage...
Audits
Reviewing current campaigns, and further...
Consultancy
Regular account check-ins, recommendations...