Google Ads

Create and capture demand from local searchers

Having managed 100’s of accounts since 2014, Google Ads for local businesses is where I do my best work and get the best results.

I build accounts from scratch, give neglected campaigns a new lease of life, and stay on top of recent developments in the Ads world, so you don’t have to.

My time is best-spent advising hard-working marketing managers, teams and consultants on the best Google Ads mix for your budget and objectives.

Let’s start off with a smaller budget to test > meet your goals > scale up!

Shopping

Reach millions of new customers at scale with Google Shopping Ads, and optimise your feed to improve traffic quality and sales quantity.

Search

Sell your services on the SERPs. Promote USPs, fast delivery and promo codes, drive local shopping, highlight key brand messages and calls to action, and add urgency with countdown timers directly in your ads.

Display

Utilise thousands of data collection points to find and target your ideal customer, including users who have already visited your site or purchased in the past. Sell your products with eye-catching imagery and snappy calls to action.

Video

Optimise for audience reach, video views & sales across YouTube in pre-roll, suggested, YouTube Shorts & more ad formats.

Performance Max

The ‘black box’ of Google’s ad formats – understand which audiences are seeing and clicking ads, and drive in-store visits via Maps pins.

Demand Gen

Leverage the power of Display targeting options, but across Google Discover, YouTube and Gmail ad formats.

To begin, let’s discuss your objectives

Get in touch

The Process

1. COMMERCIAL THINKING

Before campaigns are setup for sales, we review your business data.
Which products and services have highest margins, most stock available, highest AOVs/contract values, best customer lifetime values? And how does that match demand, and how many people are searching for those products/services each month?

2. CONVERSION TRACKING

With great conversion tracking comes great leads, revenue, ROAS and cost per lead performance. Getting this foundation setup and navigating consent changes is essential to the success and scaling of any campaigns.

3. CAMPAIGN RESEARCH & SETUP

Using your business data, budgets and objectives, we discuss your ads marketing mix to capture as much market demand (from your ideal customer profile) as possible. Keyword research is undertaken to estimate traffic from your budget, and overlayed with conversion rates to project revenue and enquiries from Google Ads.

4. CONSIDERED MANAGEMENT

Never ‘set and forget’, always ‘test, learn, and scale’. With over a decade Ads management experience, I optimise Google Ads and Microsoft Ads campaigns based on what I’ve learned from managing 100s of accounts. Every business is different, so let’s start with my refined best-practices to achieve your target ROAS or cost per lead as quickly as possible – then scale up once we know what works.

“We have worked with Hannah at Zora Marketing on multiple projects, with multiple clients now,and she is without doubt the best paid marketing manager we’ve ever had the pleasure ofdealing with. Not only is she knowledgeable, with a wealth of experience in dealing withbusinesses of all sizes, she has a genuine interest and passion for the digital marketing world –and it shows.

We never hesitate to introduce Hannah directly to our clients, as she’s able to speak withconfidence, getting right under the skin of the clients aims and objectives – she’s also not afraidto recommend the right course of action, even if that might be met with hesitation from theclient.

Then there’s the results – we’ve worked with multiple paid marketing managers, and whilstnone of them are bad, none of them get the results like Hannah does. She always makes theclients’ budget go that little bit further and she will always be our number one choice when weneed help in this arena.”

Andy Robson, Squidgy
★★★★★