Increasing local leads at a low cost per acquisition
Care and capacity-planning go into every lead gen campaign. Achieving both high-quality and a high quantity of leads is a dream for any business. Let’s work together to understand where your team has capacity, which services have the best internal conversion rate, where your AOVs/LTVs are highest and where the search demand is. Once conversion tracking is A++, we set cost-per-lead targets to scale activity up and keep your sales team busier than ever.
Whether your brand is B2B or B2C, we can use ads to:
- generate leads
- increase enquiries
- find new customers
- drive more sign-ups
- increase content downloads
- encourage newsletter signups
- increase clicks to retailer/reseller sites
- improve event attendees & webinar registrations
- generate more website interactions that are valuable to your business …either all of the above, or just a few
To begin, let’s discuss your objectives – get in touch.
The Process
1. COMMERCIAL THINKING
Before campaigns are setup for sales, we review your business data.
Which services have highest lead/contract values? And the best customer lifetime values? And the best internal conversion rate?
Does this match where search demand is highest?
2. CONVERSION TRACKING
With great conversion tracking comes great enquiries – both in quality and in quantity. In order to suggest a cost per lead target and set budgets per service, we’ll understand your internal conversion rates and average contract/lead values.
3. CAMPAIGN RESEARCH & SETUP
Using your business data, budgets and objectives, we discuss your ads marketing mix to capture as much market demand (from your ideal customer profile) as possible. Keyword research is undertaken to estimate traffic from your budget, and overlayed with conversion rates to project cost per lead and revenue from PPC.
4. CONSIDERED MANAGEMENT
“We couldn’t be happier with the service Hannah has provided us. Like most businesses we struggled to manage our PPC campaigns and tried various different marketing firms with very poor results. Since Hannah took over the management of our account we have noticed a 75% increase in quality lead. Hannah’s approach to managing our account is professional, clear and informative.”
Keith Ahmed, Hello Mortgage
★★★★★
