LinkedIn Ads

Reach B2B audiences and accelerate lead-gen

LinkedIn ads can get a bad rep for being expensive – but that’s not the case!

Great for increasing leads and brand awareness alike, the LinkedIn ad formats are perfect for sharing whitepapers, sourcing warm leads and generating event signups from as little as 12p per click (and without LinkedIn Premium or Sales Navigator).

Knowing your target market and ideal customer profile is absolutely crucial – their industry, job titles, member skills, location all play a part in a successful campaign outcome. We’ll work out what “a good lead” looks like to your business, and plan our campaign around how best to target them.

Let’s start off with a smaller budget to test > meet your target cost per lead goals > scale up!

If you’re targeting a B2B audience, we can use LinkedIn to:

promote training courses
generate new business leads
increase ticket sales and bookings
amplify thought leadership content
create personalised invites to in-person events
encourage whitepaper, guide and report downloads
improve workshop attendees and webinar registrations
remarket to previous website visitors to generate MQLs
get your brand into the InMail inbox of decision makers
target users within a certain radius, town, county or country
Reach audiences based on their industry, job titles, skills, interests, location, seniority and more

To begin, let’s discuss your objectives

Get in touch

Which Ads?

InMail

Create targeted, personalised messages to your target audience on LinkedIn. Open rates sit between 40-60%, and cost 7-10p per open – bargain. InMails work best for in-person event invites, webinars and workshops.

In-Feed

Reach the masses at scale via single image, carousel and video content. In- feed ads are great for promoting gated content, whitepapers, guides, reports and downloads, and driving lead gen.

The Process

1. COMMERCIAL THINKING

Before we storm ahead promoting your products and services, we take time to match your ideal customer profile to LinkedIn’s range of targeting options. From location, job titles and industry to seniority, demographics and member skills, we can even select individual companies or upload prospecting contacts to target via LinkedIn ads.

2. CONVERSION TRACKING

With great conversion tracking comes great enquiries – both in quality and in quantity. Users can be directed to your website to enquire or we’ll setup lead forms within LinkedIn ads, so they can access a downloadable with a pre-filled form for a higher conversion rate.

3. CAMPAIGN RESEARCH & SETUP

Using your business data, budgets and objectives, we discuss your ads marketing mix to showcase your brand to as many ideal customers as possible. Audience research is undertaken to estimate reach and traffic from your budget, and overlayed with conversion rates to project enquiries from LinkedIn Ads.

4. CONSIDERED MANAGEMENT

Never ‘set and forget’, always ‘test, learn, and scale’. With over a decade Ads management experience, I optimise LinkedIn Ads campaigns based on what I’ve learned from managing 100s of accounts. Every business is different, so let’s start with my refined best-practices to achieve your target cost per lead as quickly as possible – then scale up once we know what works.

“Hannah’s industry expertise and commitment to continuous learning allowed her to upskill our in-house team, making us more proficient and efficient in our efforts. She was incredibly responsive to our needs and queries, ensuring a seamless working relationship.”

Stephen Moore, Jee
★★★★★

Case Study

Robert Goddard

Drive instore visits Maximise revenue while maintaining 400% ROAS

Services

Specialist in Google Ads & LinkedIn Advertising

Google Ads

Create and capture demand from local searchers

Reach B2B audiences and accelerate lead-gen

Training & Power...

For teams and owners looking to set up and manage...

Audits

Reviewing current campaigns, and further...

Consultancy

Regular account check-ins, recommendations...