Robert Goddard

Goals achieved

1090 visitors to stores
745% revenue increase YoY
436% ROAS increase

Approach

  • Utilise performance max campaign format – feed only (to maximiseclicks from shopping ad slots).

 

  • Optimise shopping feed – add colour/size/productfeatures/brands to titles, expand descriptions, add custom labels based on seasonal sale events, and enrich feed attributes.

 

  • Create new campaigns for best-selling brands (high margin, high stock, low competition).

 

  • Promote sale events via sitelinks, promotion extensions, callouts, price assets and promotional GMC feeds.

 

  • Adjust the budget according to stock.

 

  • Enable location extensions to drive store visits and intent (callsand driving directions).

Services

Google Ads Management

Ads for

Physical Store & Ecommerce

Objective

  • Drive instore visits
  • Maximise revenue while maintaining 400% ROAS

High store visits & local reach


Wherever you are in your PPC journey,  get in touch today

“We have worked with Hannah at Zora Marketing on multiple projects, with multiple clients now,and she is without doubt the best paid marketing manager we’ve ever had the pleasure ofdealing with. Not only is she knowledgeable, with a wealth of experience in dealing withbusinesses of all sizes, she has a genuine interest and passion for the digital marketing world –and it shows.

We never hesitate to introduce Hannah directly to our clients, as she’s able to speak withconfidence, getting right under the skin of the clients aims and objectives – she’s also not afraidto recommend the right course of action, even if that might be met with hesitation from theclient.

Then there’s the results – we’ve worked with multiple paid marketing managers, and whilstnone of them are bad, none of them get the results like Hannah does. She always makes theclients’ budget go that little bit further and she will always be our number one choice when weneed help in this arena.”

Andy Robson, Squidgy
★★★★★