Regular account check-ins, recommendations and ongoing support
If you are managing ads in-house, our consultancy can:
- share best-practices
- build internal confidence
- challenge ways of thinking
- sense-check optimisations
- improve campaign efficiency
- set up scripts, rules and alerts
- review conversion tracking setup
- discover new tools to grow performance
- provide a sounding board for campaign new ideas
- support with seasonal planning (i.e. scaling up or down)
- upskill teams and employees when there is no one to learn from
internally
To begin, let’s discuss your objectives
The Process
1. COMMERCIAL THINKING
We take your personal strengths and business/account challenges to develop a PPC plan that works for you and your campaigns; whether you’re managing Google, Microsoft or LinkedIn ads.
2. CONVERSION TRACKING
All tracking is independently reviewed, to make sure your campaigns are getting credit where they’re due, and supporting overall business and marketing objectives.
3. CAMPAIGN RESEARCH & SETUP
Having a second pair of eyes on the account helps to scale faster and more efficiently. We use your knowledge, business data and budgets to create a plan to meet objectives and expand growth. We optimise your ads marketing mix together, in order to capture as much market demand (from your ideal customer profile) as possible.
4. CONSIDERED MANAGEMENT
Never ‘set and forget’, always ‘test, learn, and scale’. With over a decade Ads management experience, I suggest ways to further-optimise campaigns based on what I’ve learned from managing 100s of accounts. Every business is different, so let’s start with what you’ve achieved already – then scale up once we know what works.
“Hannah has been a real asset to us. In addition to providing valuable insights during our weekly catch ups, recommendations are always explained clearly with our business objectives in mind.
Watching Hannah run our PPC accounts and then utilising her vast knowledge since we decided to manage these in-house has had a positive impact on the growth of our business. In the process, Hannah has taught me about several new aspects of PPC management, in addition to providing confidence-boosting reassurance of information I was previously aware of.
Despite me being familiar with our company Google Ads account for several years, Hannah has demonstrated to me with clarity how we can expand and run our campaigns more efficiently. If you’re looking for a friendly and experienced expert to run your paid accounts or provide advice, I highly recommend her services.”
Naomi Birritteri, Performance Marketing Manager at Pikl
★★★★★
